Kyle B. Macy

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	<title>Kyle B. Macy</title>
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		<pubDate>Mon, 03 Jun 2019 18:39:35 +0000</pubDate>

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	Creative Director &#38;amp; Brand Designer


	Selected Work ↓


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		<title>Instagram</title>
				
		<link>https://kylebmacy.com/Instagram</link>

		<pubDate>Thu, 30 Jul 2026 17:19:29 +0000</pubDate>

		<dc:creator>Kyle B. Macy</dc:creator>

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			INSTAGRAM is one of the world’s most recognizable platforms, connecting billions of people through creativity, culture, and self-expression. As the brand continued to evolve, the challenge was to create a more flexible and expressive identity without losing what made it instantly familiar. As part of the internal brand team, I contributed to a refreshed visual system designed to bring greater energy, clarity, and consistency across product, marketing, and global brand experiences.
		
	
			Next +
		
	
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		<title>EvolvArts</title>
				
		<link>https://kylebmacy.com/EvolvArts</link>

		<pubDate>Fri, 17 Jul 2026 19:08:07 +0000</pubDate>

		<dc:creator>Kyle B. Macy</dc:creator>

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			EVOLVARTS is simplifying arts administration by bringing ticketing, fundraising, marketing, and patron management together in one intuitive platform built specifically for performing arts organizations. As the company evolved its product and positioning, it needed a brand that could make enterprise software feel approachable without sacrificing sophistication. I created a comprehensive brand system spanning visual identity, messaging, motion, and digital experiences that transforms operational complexity into clarity and helps arts organizations focus on what matters most: their mission.
		
	
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			Next +
		
	
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		<title>Addison AI</title>
				
		<link>https://kylebmacy.com/Addison-AI</link>

		<pubDate>Fri, 10 Jul 2026 21:27:50 +0000</pubDate>

		<dc:creator>Kyle B. Macy</dc:creator>

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			ADDISON is Addepar's AI-powered intelligence layer, designed to help investment professionals find answers faster and make more confident decisions. As Addepar introduced AI into its platform, they needed a brand that felt both innovative and familiar. I created a visual identity that balanced precision with warmth, making a complex product feel approachable while staying true to the Addepar brand.
		
	
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			Next +
		
	
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</description>
		
	</item>
		
		
	<item>
		<title>Lettuce</title>
				
		<link>https://kylebmacy.com/Lettuce</link>

		<pubDate>Fri, 10 Jul 2026 22:07:54 +0000</pubDate>

		<dc:creator>Kyle B. Macy</dc:creator>

		<guid isPermaLink="true">https://kylebmacy.com/Lettuce</guid>

		<description>


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			LETTUCE is an AI-powered tax platform built for solopreneurs, helping them spend less time worrying about taxes and more time growing their businesses. The challenge was creating a brand that could make a stressful category feel approachable without sacrificing credibility. I developed a complete brand system—including the visual identity, motion principles, and brand voice—that brought clarity, optimism, and a little personality to an otherwise intimidating experience.
		
	
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			Next +
		
	
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</description>
		
	</item>
		
		
	<item>
		<title>Tapestry</title>
				
		<link>https://kylebmacy.com/Tapestry</link>

		<pubDate>Mon, 13 Jul 2026 16:56:37 +0000</pubDate>

		<dc:creator>Kyle B. Macy</dc:creator>

		<guid isPermaLink="true">https://kylebmacy.com/Tapestry</guid>

		<description>
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			TAPESTRY is reimagining the electric grid for a cleaner, more resilient future. Born out of Alphabet's X, The Moonshot Factory, the team is using AI to help modernize one of the world's largest and most complex systems. I partnered with TAPESTRY to create a brand system that made that vision feel clear, approachable, and ready to scale.
		
	
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			Next +
		
	
</description>
		
	</item>
		
		
	<item>
		<title>Lucite</title>
				
		<link>https://kylebmacy.com/Lucite</link>

		<pubDate>Wed, 23 Jul 2025 19:09:40 +0000</pubDate>

		<dc:creator>Kyle B. Macy</dc:creator>

		<guid isPermaLink="true">https://kylebmacy.com/Lucite</guid>

		<description>
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			LUCITE is helping businesses get more from AI by turning complex data into polished, actionable results. As the company prepared to launch, they needed a brand that felt as clear and intuitive as the product itself. I created a visual identity and motion system that balanced technical precision with a calm, approachable aesthetic, making AI feel more human and accessible.
		
	
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			Next +
		
	
</description>
		
	</item>
		
		
	<item>
		<title>Quorim</title>
				
		<link>https://kylebmacy.com/Quorim</link>

		<pubDate>Fri, 10 Jul 2026 21:06:55 +0000</pubDate>

		<dc:creator>Kyle B. Macy</dc:creator>

		<guid isPermaLink="true">https://kylebmacy.com/Quorim</guid>

		<description>
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}


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			QUORIM is modernizing private credit by giving investment professionals the tools and insights they need to make faster, more informed decisions. As the company defined its vision, it needed a brand that balanced technical expertise with clarity and approachability. I created a visual identity and design system that positioned QUORIM as a trusted, intelligent foundation for the future of private credit.
		
	
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			Next +
		
	
</description>
		
	</item>
		
		
	<item>
		<title>Sharegain</title>
				
		<link>https://kylebmacy.com/Sharegain</link>

		<pubDate>Wed, 17 May 2023 17:21:15 +0000</pubDate>

		<dc:creator>Kyle B. Macy</dc:creator>

		<guid isPermaLink="true">https://kylebmacy.com/Sharegain</guid>

		<description>
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			SHAREGAIN is making securities lending more accessible by helping investors unlock more value from the assets they already own. As the company prepared to expand into the U.S. market, they needed a brand that reflected their growing ambition. I helped develop a new brand strategy and visual identity that positioned SHAREGAIN as a modern, transparent, and confident leader in financial technology.
		
	
		&#60;img width="2560" height="1575" width_o="2560" height_o="1575" data-src="https://freight.cargo.site/t/original/i/dc29c9b3633647f684a7908f2943a13cc780b3737ab9b6ec17116e93aef7102d/ShareGainCaseStudy1.jpg" data-mid="179094002" border="0"  src="https://freight.cargo.site/w/1000/i/dc29c9b3633647f684a7908f2943a13cc780b3737ab9b6ec17116e93aef7102d/ShareGainCaseStudy1.jpg" /&#62;
	

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		&#60;img width="2560" height="1575" width_o="2560" height_o="1575" data-src="https://freight.cargo.site/t/original/i/9606eecc253886b5ea520e7265fa2b501a634314d52abb34a69c144e1bf461d9/19-Sharegain-2-scaled.jpg" data-mid="179094758" border="0"  src="https://freight.cargo.site/w/1000/i/9606eecc253886b5ea520e7265fa2b501a634314d52abb34a69c144e1bf461d9/19-Sharegain-2-scaled.jpg" /&#62;
	

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			Next +
		
	
</description>
		
	</item>
		
		
	<item>
		<title>Hunt Club</title>
				
		<link>https://kylebmacy.com/Hunt-Club</link>

		<pubDate>Wed, 17 May 2023 17:06:12 +0000</pubDate>

		<dc:creator>Kyle B. Macy</dc:creator>

		<guid isPermaLink="true">https://kylebmacy.com/Hunt-Club</guid>

		<description>
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			HUNT CLUB is rethinking executive recruiting by connecting companies with exceptional talent through a trusted network of industry leaders. As the company entered its next stage of growth, they needed a brand that reflected the quality of the experience they were delivering. I helped create a new brand strategy and visual identity that shifted the conversation from recruiting to building meaningful connections and helping people find what's next.
		
	
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			Next +
		
	
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