PIZZERIA DELFINA has been a San Francisco favorite for years, known for bringing Neapolitan-inspired pizza and seasonal California ingredients together in a warm, neighborhood setting. I helped refresh the brand with a bold, timeless identity that celebrates craftsmanship, local character, and the simple joy of gathering around great food. The system extends across packaging, environmental graphics, photography, merchandise, and digital experiences to create a cohesive brand that feels both iconic and unmistakably San Francisco.